EMILY LATSHAW
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Third Circle Ale Works

For this project I rebranded Third Circle Ale Works, a fictional brewery based on the nine circles of hell from Dante’s inferno. For the logo, I designed a mark that was mainly typographic but had subtleties from the name itself. For the labels I selected a central character from each circle of hell. I also created a social media campaign across multiple platforms

Deliverables

  • Brewery logo

  • Three individual beer labels

  • Homepage Mockup (non-functional)

  • Advertising Campaign across the following mediums

    Full-page magazine ad

    Billboard

    Facebook ad (any type)

    Instagram ad (any type)

Demographic

  • Males and Females in their 20s/30s

  • Middle and Upper-class individuals, typically college-educated, within the above demographic

  • Individuals with in interest in hell and somebody who doesn’t shy away from an inverted cross

  • Somebody who would burn in in a church if they stepped foot in one

Logo

Logo Mockup.png
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